For brands · Mumbai

The only ad
they'll hold.

You already know what you paid for last quarter's impressions, and roughly how little of it stuck. Here you buy a room instead — a named floor, hall or set — and everyone in it holds your brand through an entire working day. No skip button. No algorithm deciding who deserves to see you. Runs start at 500 bottles, so testing it costs less than one week of ad spend.

Claim your category Put your brand on it now See how fast it starts

See it before you sign anything

Put your brand
on the bottle
right now.

Type your brand name, drop in a logo, pick a colour. It lands on the label instantly. Then pick a placement below to see exactly what each tier buys you.

Brand name

Logo (optional)

Brand colour

Placement

Your Brand

Your Brand

What you get

Six things your
media plan
can't give you.

Nobody has ever thanked a brand for an interstitial. They do take the water. That single difference changes how your name arrives, how long it stays, and how people feel about it once it has.

Hours, not seconds

Your label stays within arm's reach all day — picked up, set down, read while somebody waits for a call to start. Try buying that anywhere else at this price.

You choose the room

A floor in BKC. A freshers' hall of 1,300. A ten-hour shoot day. You know exactly who receives you before you spend anything — because we name the room first.

Your competitor can't be there

A feed puts you beside a hundred rivals. A desk puts you alone. Category exclusivity per venue is standard — and whoever books the category first holds it.

Numbers you can defend

A QR on the back turns curiosity into a countable action. When someone upstairs asks what the spend did, you have real scans rather than a modelled reach figure.

You approve everything

Full wrap, front panel or a quieter back placement — your colours, your copy, your code. Nothing reaches a printer until you have signed it off.

People are glad you came

Cold water on a Mumbai afternoon is a small kindness people remember. Your name is attached to it, and it inherits the feeling. Ads rarely get that.

Against the alternatives

Where your
budget goes
to die.

Every line on a media plan promises reach. The honest question is what survives the purchase — how long you stay, who actually receives you, and how much of the money lands on nobody at all. Run your current spend through this and see where it sits.

MediumWhat you're buyingTime with the brandSpend that lands on nobody

BillboardSpace beside a road~3 seconds, in motionHigh — most traffic isn't your buyer

Meta & Google adsAn auction slot in a feed~2 seconds, skippableHigh — mis-targeting and scroll-past

Influencer postBorrowed trust, once~3–5 seconds in a scrollVariable — audience quality is opaque

FlyersA sheet of paperSeconds, then a binVery high — most discarded unread

Event standeeWall space at a venueA passing glanceModerate — competes with every other banner

On The HouseA named room, and the object in it2–8 hours, held in handNear zero — you choose the room first

Placements

Pick how loud
you want to be.

Rates move with volume, placement, print spec and delivery radius, so we quote per campaign instead of publishing a number that would be wrong for you. Tell us the room and you will have a price the same day — no meeting required to get one.

Back panel

Quiet
presence.

Your brand on the reverse, alongside the QR. The cheapest way to find out whether this works for you — most people start here and move up.

Back-label placement
QR to your page
Shared front with On The House
Post-campaign report

✦ Front panel — most taken

The face
of the room.

You take the front of every bottle in the venue, and your category with it. This is what most brands book once they have seen the first run.

Primary front placement
Category exclusivity per venue
QR plus campaign URL
Artwork support included
Full post-campaign report

Full wrap

The whole
bottle.

Front, back and everything around it. The bottle stops being ours and becomes yours — for launches and flagship moments where being seen is the point.

Complete 360° custom wrap
Front, back and side panels
Bespoke design collaboration
Priority on premium venues
Detailed reporting

Getting started

Say yes today.
Delivered
in five.

Tell us the room

Offices, an event, film floors, a neighbourhood activation. You get availability and a price back the same day — no deck, no discovery call.

We design it for you

From your existing brand assets, at no extra cost. You see it before anything is committed and keep approval over every element on the bottle.

We handle production

Licensed packaged-drinking-water manufacturers, full statutory panel on every bottle. None of this lands on your team.

Delivered to the room

To the office floor or the venue, ahead of when it is needed. You never touch a crate.

You get the numbers

Bottles distributed, rooms covered, scans logged — and a straight note on what we could not measure. Enough to decide the next run on evidence.

What you're thinking

The objections,
answered before
you raise them.

If the water is free, what am I actually paying for?

The label, not the water. You're buying a placement — a defined room, for a defined period, on a surface people hold rather than scroll past. The water is simply how that surface gets into their hands. Same logic as a free newspaper or an ad-funded app: the product is free because someone is buying the attention around it.

Won't people think my brand makes water?

No, and the label is built to prevent it. Every bottle carries the On The House identity and a line declaring it as branded advertising water, so a sponsor reads as a sponsor. If you'd like it more explicit still, we'll set your panel to read "Sponsored by" outright.

What's the smallest campaign you'll take?

500 bottles. Deliberately low — the point of a first run is to see the thing in the room and decide from evidence rather than from a deck.

How do I know the audience is real?

Because we name it before you buy it. You'll know which offices, which event, which floors. That's the part of this that's genuinely different from buying reach and hoping.

Is the water properly certified?

Yes. Bottles are produced by licensed packaged-drinking-water manufacturers, and every label carries the statutory panel — FSSAI licence number, batch, volume, MRP, manufacturing and expiry dates, and BIS certification.

Start here

Take the room
before someone
else does.

Two minutes to fill in, a price back within one working day. No deck required, no meeting needed to get a number, and nothing committed until you say so.

Put your brandon the bottleright now.

Six things yourmedia plancan't give you.